4th November 2016

Intel Capital leads $9 million Series A investment in Kinduct as part of push towards sports.

Read the original article on Sports Illustrated.

Kinduct, a data and analytics software provider, announced it closed a $9 million Series A investment led by Intel Capital. Kinduct provides software solutions to sports organizations, military, health and wellness businesses and public safety organizations.

Elysian Park Ventures, a previous investor, also participated in the latest investment round, as Kinduct was a participating company in the first LA Dodgers Accelerator program.

Kinduct provides more than 100 professional sports organizations with information about athletes. Companies are then able to use this data to make decisions about their athletes and their training programs, giving companies new insights into their athlete’s bodies.

Teams in all five major sports leagues in North America are using the software.

In a video from the Dodgers Accelerator, Kinduct CEO Travis McDonough said all of the organizations that have used their tools to monitor their athletes have seen a “statistically significant improvement in winning percentage” and “a drastic reduction in preventable injuries.”

McDonough said in a statement that no matter the sport or professional organization, analytics is “revolutionizing how human performance organizations operate today.”

He told the Chronicle Herald that the investment from Intel Capital, Intel Corporation’s global investment organization, will help the company to build and expand its platform.

“There’s a lot to this round of funding, but the biggest thing is scaling,” McDonough said. “Working with Intel enhances things. We’re going to be hiring aggressively and creating a U.S.-based infrastructure.”

For Intel, Kinduct is just one of 12 technology startups it is investing in. Recently, Intel Capital’s CEO Brian Krzanich said that “digitization is the biggest change in sports in decades.”

As a result, Intel Capital is also investing in two other sports and health technology companies: CubeWorks and K4Connect.

Intel Capital’s new Sports and Health focus comes with the formation of the new Intel Sports Group, which is focused on developing partnerships with major sports leagues.

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