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The Mill teamed up with Brian and Vanessa Beletic of Smuggler to craft this music video for the hip hop duo, Run The Jewels for their track ‘Ooh LA LA’ featuring Greg Nice and DJ premier. The video cameos hip hop legends Greg Nice, DJ premier and Rage Against the Machine frontman Zack de la Rocha, alongside a legion of dancers, a fleet of hot air balloons, and a mountain of burning money.


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The Mill was approached by directors Brian and Vanessa Beletic to help create an impactful film for Run The Jewels. In the beginning, we discussed at length the director’s ideas and one thing that we kept coming back to was scale. This was the first release from the new album and the creative team wanted this to be a big, in-your-face film that would compel the viewer to watch. The subject of classic hip-hop music videos kept coming up and what better way to convey a sense of scale than with a citywide block party?

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Once back at The Mill, processing the data took a minimal amount of time with a simple retarget workflow in Motion Builder to map the MVN skeleton to The Mill’s internal rigs and import them into our crowd simulations. While running our initial simulations, it was apparent that we needed some additional pick-up actions to match the freestyle actions the live-action dancers had added to their performances. These flourishes would help bring the CG crowd to life, however we were unable to source any dancers due to the lockdown status caused by the Coronavirus.

This is where, once again, the Xsens Link came into its own. I was able to generate a whole additional set of data from the safety of my apartment. In all, I recorded an additional 35 actions in under an hour in the morning, then processed, retargeted, and had them running inside the crowd simulations by end of the day. The combination of Link and MVN Animate makes these fast turn-around pickup shoots while flattening the curve an absolute dream. The additional data helped us bring a much more believable performance to the CG crowd to complement the live action dancers.

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